Creating Cocktail Gardens for the Chelsea Flower Show
To celebrate the 2017 Chelsea Flower Show, we dressed six pubs in Chelsea for Fentimans with colourful flowers and foliage. For the two-week-long flower show, we created Fentimans Cocktail Gardens in each of the Young's pubs, including The Prince Albert, The Surprise, The Phoenix, The Builders Arms, The Cooper's Arms and The Hollywood Arms.
The Prince Albert
We added hanging baskets of flowers in a variety of summer colours, decorative planters and handwritten branded signage on pub-style chalkboards, announcing the Cocktail Gardens and the specially created cocktail.
Throughout the activity, the pubs served a special Fentimans flower-themed cocktail to mark the occasion of the most prestigious flower show. In the gardens, the lovely flowers combined with the warm and sunny weather to make it feel like summer had officially arrived!
The Builders Arms