Quirky Group Brand Ambassadors Spread Message of Self Love with Thousands of Cans of Fentimans Rose Lemonade
On Valentine's Day this year, our hard-working Brand Ambassadors brought joy and a message of self-love to commuters in West London, giving away Fentimans Rose Lemonade.
The brand activation took place around Paddington and Edgware Road Stations, where the team took our brand new Cargo Trike out for a spin.
Throughout the day, they gave out thousands of cans to the joy of commuters and locals, along with Valentine’s Day cards wishing them a lovely day and urging them to “save a little love for themselves” - in accord with the name of the campaign, #LoveYourself.
Quirky Group were responsible for project managing the campaign from start to finish.
As the first big experiential marketing campaign of the year, our team of Brand Ambassadors were excited to get out there and speak to customers about the brand and the awesome products they were offering on the day.
Sampling is such a powerful marketing tool as it is truly memorable, with a number of people stopping to speak to us and tell us how a can of Fentimans and the friendly staff had made their day.
The Guerrilla marketing campaign was complemented by a takeover of Duck & Dry’s London salons, and celebrity bartender Merlin Griffiths was making cocktails throughout the day at the Oxford Circus branch.