Summer 2025 – A Season of Exceptional Experiences
This summer, Quirky Group delivered some standout activations that blended creativity and community to help our clients create memorable experiences amongst their target audience. Highlights included some beautiful activations using our new Retail Display Cart and some bright and bold awareness campaigns with our Ice Cream Trikes. Here’s a quick summary of our top five events of the summer:
1. Back in March we supplied six black Fully Branded Market Stalls for the Waitrose Food Festival where we helped create a foodies fairground full of delicious, locally-sourced, high quality produce that had everyone excited for summer!
2. In May, we provided two of our Small Tiki Bars to an employee event at the Maclaren HQ, we’re pleased to say that the sleek bamboo exterior and tropical Tiki vibes gives even the coolest cars a run for their money!
3. One of our favourite partnerships of the summer has to be Boden and Happy Endings Ice Cream. Using our Ice Cream Trikes, the bold creative and delicious sweet treats were a winning combination for this bright and engaging awareness campaign.
4. Next up is our newest and perhaps most versatile unit – our Retail Display Cart. Having been used for various activations over the summer, the stand-out has to be when Kimberley Walsh used it to launch her new shade of paint for Wickes and turned it into a flower stall in Chiswick Market!
5. Finally, one of our biggest activations of the summer was the Battle Proms roadshow for Whitley Neill Gin. We provided our stunning Airstream Bar along with branded props to all four events, making sure the concert-goers had the ultimate G&T experience!
Across all events, we embraced trends such as creative storytelling and nostalgic themes, ensuring every guest enjoyed a personalised, memorable experience. As we look ahead, our summer successes lay the foundation for an exciting autumnal and festive season full of more creative and engaging campaigns.
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