Why Brands are Turning to Experiences More Than Ever in 2023
In a world where consumers value human interactions more than ever before, many brands are starting to prioritise experiences and events over other forms of marketing. Big names such as Lush, Balenciaga and Bottega Veneta have all shunned social media in recent years, instead re-directing budgets towards more wholesome experiences for their consumers.
Whilst experiential events are not new for many brands, the way these experiences are being executed is becoming increasingly creative. With the right delivery, these interactions can create memorable experiences for the end consumer and drive brand advocacy for a company. Quirky Group, who help deliver these types of activations, has seen an increase in demand for creative, impactful events over the past couple of years and has expanded its mobile bars and sampling units in line with this growth.
‘’We are seeing more and more brands looking to execute ‘surprise and delight’ activations,’’ Daniel Lloyd, Director at Quirky Group comments. One of the most popular types of activity is sampling and the Cargo Trike is perfect for this event. Earlier this year, Hush used one of Quirky Group’s Cargo Trikes to promote their new Spring/Summer collection by handing out beautiful spring blooms to passers-by in Slone Square, London. It was the perfect pick me up on a chilly February day and an engaging way to advertise a new product launch to a key target market.
Cargo Trikes, also known as cargo bicycles or cargo bikes, are becoming an increasingly popular marketing tool for businesses looking to promote their products and services in a unique and eco-friendly way. Daniel continues, “One of the biggest advantages of using Cargo Trikes for a marketing campaign is their ability to attract attention. The trikes provide ample space for branding and promotional messaging, but most importantly, it gives the opportunity for a brand to engage directly with their consumers on a deeper and more meaningful level.”
Quirky Group is an event and production agency that regularly helps brands by hiring bars and sampling units for a range of events. Take a look at our Tricycles and Sampling units and contact us for more information.