Case Study:

fentimans sparkling raspberry product launch

 
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THE BRIEF: 

Launch a new Fentimans product, Sparkling Raspberry, by sampling 3,000 bottles in some of the most instagrammable London parks.

Amplify the reach of the campaign through social media content generation and a competition for those who post about the product online.

OUTPUT:

We planned an experiential marketing campaign based around a takeover of four London parks over one weekend.

Quirky Group project managed and delivered the entire campaign, which included location scouting and providing a Fentimans branded tricycle.

Our Brand Ambassadors handed thousands of bottles to Londoners and shared their excitement about the product, getting the buzz around town about the new product.

They also encouraged social posting about the product and the use of the relevant hashtags.

RESULTS:

Over 10k people engaging with the product in person & on social media, including people who had not encountered the Fentimans brand before.

Professional photography and video content created for the campaign to be used on Fentimans digital and social channels.

 
 
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Quirky Group Sampling
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