Case Study: Little Giant Brand Activation

How Quirky Group delivered an end-to-end branded activation for Little Giant wines produced by Fourth Wave Wine at Tynedale Rugby Club, Northumberland.

The Brief

Australian-based, Fourth Wave Wine wanted to create an engaging and highly visible presence for its Little Giant wine brand at the 2026 Wooden Spoon rugby charity event at Tynedale Rugby Club in Northumberland. As an event sponsor, the brand needed an activation that would attract attention, provide a welcoming space for guests and operate smoothly throughout the day.

Quirky Group were approached to develop the concept and manage the brand activation from planning through to on-site delivery and event management, going well beyond a straightforward equipment hire.

The Solution

Working closely with the client, Quirky Group supplied a 19ft polished Airstream bar as the centrepiece of the activation. Fully branded for Little Giant, the Airstream created an eye-catching focal point and gave the brand a distinctive, memorable presence at the event.

Branded deckchairs extended the visual identity beyond the bar, helping to create a relaxed and cohesive area where guests could pause, socialise and engage with the brand.

Planning and Delivery

Quirky Group managed the project end to end which included regular check-ins with the Forth Wave team in Australia – early morning calls to combat the different time zones became part of the job!  The Quirky team were also able to provide additional local insight to ensure Forth Wave knew exactly what to expect and make the event run smoothly from start to finish. Ahead of the event, the Quirky team liaised with the venue and carried out detailed logistical planning, including sense-checking site access, operational requirements and relevant licensing considerations.

The team coordinated transport to Tynedale Rugby Club, completed the installation and setup, and supplied experienced event staff to support the build, unloaded stock and glassware, operate the bar and manage payment terminals during the event.

Once the event concluded, Quirky Group handled the full breakdown, pack-down and removal of the Airstream and all associated equipment.

The Outcome

The finished activation combined a striking branded vehicle, complementary branded furniture and complete operational support. Fourth Wave wine benefited from one trusted supplier covering the physical activation, branding, planning, logistics, venue liaison, staffing and on-site delivery.

The project demonstrated Quirky Group’s ability to take a brief beyond dry hire and deliver a cohesive, professionally managed brand experience from concept to completion.