4 Benefits of Sampling Your Products at Events
Brands are always trying to improve the creativity and effectiveness of their marketing campaigns to attract and retain customers. Consumers can build a connection either through the quality of the product or through the message and ethos of the brand – either way, love for the product is at the core.
One of the most effective ways to spark that love and to win customers who will recommend your product to their friends is through face to face interactions.
Here the top benefits of sampling your products at events, to help you achieve just that.
1. Exposure and Publicity
Sampling generates brand awareness. Events like exhibitions or in-store sessions are excellent for spreading the word about your product.
To make the most of it, make sure your sampling is promoted before, during and after the event - your sampling campaign will have a lasting presence on social media and on blogs.
2. Brand loyalty
Sampling promotes brand loyalty – people are more likely to buy a product they’ve tried. Knowing they’ll enjoy it will fuel the customer’s confidence in it, meaning they’ll easily pick it over competitors, regardless of price.
Customers who have engaged with the brand and made a personal connection become loyal and will buy the product again and again. This is where friendly sampling staff help – your brand ambassadors will make sure potential customers have the best sampling experience possible.
They’ll also ensure that everyone who tastes your products has all the information they need, like what your product is and where they can buy it, as well as what sets you apart from your competition.
Need staff members and friendly, experienced Brand Ambassadors to represent your brand? We’re here to help: http://www.quirky-group.co.uk/staffing
3. Receiving feedback
Sampling is an excellent way for you to improve your products by seeing what their reception is like. Since customers are an essential part of your journey as a brand, getting to interact with them and hear what they have to say is vital for your business development.
You can take this a step further by conducting market research while you sample. Take along a short survey, ask participants what they like and don’t like about the product, what they’d improve. Feed that back into your product development.
4. Rise in Immediate Sales
The first three points listed here are not easily quantifiable - your sales team won’t be able to judge the money made from brand loyalty, for example.
However, immediate sales changes and sampling go hand in hand. Studies have shown that sales increase drastically in the week of an in-store sampling, by as much as a few hundred percent, and for the top performing products, sales also remain high for the next 4 weeks after, with some brands seeing sales rise by over 10 per cent.